Simple: we are a collective-- a group of individuals with distinct talents who have joined together to create something we could never do on our own. We believe that working in collaborative community, though not always easy, deeply enriches our work in ways we never could alone.
If you ask someone to describe what comes to mind when you say "Creatives" you will probably get the depiction of a singularly talented person who -- seemingly blessed by the Muses -- is able to conjure up incredible pieces of art from the hidden recesses of their mind.
But let's be honest, that's not how it works. Creativity is an innate quality, given to every one of us to use for better or worse. It is part of what makes us human. To be sure, the question is not if we are capable of possessing creativity, but rather, what do we intend to do with it?
The people we call "Creators" are the people who have taken their creativity and, pushing past fear, doubt, and worry, have done something meaningful with their ideas.
This is why we started Creo: So we could share stories of ordinary individuals who are brave enough to take their creativity and do something with it. It is our sincere hope that the people who stumble across these stories will be moved to think differently about their own creativity, and say, “Wow, that’s not crazy. I think I could do that, too.”